WILD RIFT: HORIZON CUP 2021

As the inaugural event for Wild Rift esports, we wanted to come out of the gate with a content identity that was fresh, exciting and paid homage to the truly mobile nature of the game. With the beautiful, diverse city of Singapore as our canvas, we opted for a POV approach, presenting a diverse group of Wild Rift fans to show us what the Horizon Cup takeover looks like from their perspectives. The “gesture” is a core element of the Wild Rift visual identity and we really enjoyed the challenge of incorporating this graphic motif throughout our live action scenes. 

With needing to shoot with 12 professional teams, on a soundstage in just two days, we utilized the POV narrative as a device to move us through the city and introduce the players in unique and unexpected ways. Our partners at Riot Games wanted to emphasize the notion of fun over competition, and we were delighted with all the teams willingness to engage with our goofiness in the name of creating some really memorable content. 

CLIENT: Riot Games
DIRECTOR: Karl Richter | PRODUCER: Nick Brown
SERVICES PROVIDED: Development, Production, Editing, Color, Sound
Location: Singapore