Credits
Client: Riot Games
Year: 2024
Director: Josh Frackleton
Executive Producers: Nick Brown & Josh Frackleton
Producers: Douglas Kerr, Simon Whittard
Associate Producer: Karl Magnus
PM: Ivan Martinez
Director of Photography: Daniel Williams
Art Director: Laura Folch
Prop Master: Ainhoa Solé
Stylist: Mina Muraschkin
Gaffer: Lucas Pintos
HMU: Kassandra Karr, Spusi Tscherney
Editors: Minh Bui, Aaron Greenbaum, Angel Franco
VFX: Mori & Good Boy
Colorist: Daniel Williams
Production Company: Good Boy & New Moon
VALORANT MASTERS:
SKILL & STYLE
Masters Madrid 2024, held from March 14–24, 2024, marked the first international Valorant event of the year — and the first-ever Masters event hosted in Spain. With so many tournaments traditionally centered around intense competition, we wanted to approach this inaugural event with a different spirit: something lighter, more playful, and community-driven. Riot’s creative focus was on celebrating regions rather than individual teams — a first for the Masters series — and we saw an opportunity to create a setting where real dialogue and camaraderie could shine. We editorialized each region’s identity: the Americas as the rockstars, Europe as the classics, Pacific as the unexpected, and China as the disruptors. Wardrobe styling and art direction were carefully built around this narrative, in close collaboration with the Riot Marketing Team, to bring each region’s spirit to life.
We landed on the concept of a faux-editorial photoshoot, blending mixed media elements to capture a casual, extemporaneous energy. The shoot allowed players to naturally interact — chatting, laughing, and goofing off — while we caught candid moments on the fly. The result was a refreshing, authentic take that showcased the human side of the competition, while still honoring the pride and passion each region brought to the stage.
Madrid
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Madrid .