VALORANT MASTERS REYKJAVÍK:
BECOME THE NIGHTMARE

With the theme for Master Reykjavík being ‘become the nightmare’, we had the challenge of coming up with an executable campaign within the one-day post production timeline needed for the broadcast. Needing to keep our effects in-camera, we came up with the idea of art directing a haunted house. This way we could create something in theme that was totally practical.

We create two looks for the house— a moody daytime, and then a demented ‘nightmare’ look in which we washed the interiors with red light, and utilized reverse photography to give the impression that papers and junk within the house was levitating.

CLIENT: Riot Games
DIRECTOR: Josh Frackleton | PRODUCER: Nick Brown
SERVICES PROVIDED: Development, Production, Editing, Color, Sound
Location: Reykjavík, Iceland