To celebrate the revival of one of soccer’s most beloved shoes, the Predator, we worked directly with adidas soccer on a series of “interruptions.” As a social-exclusive campaign, we disguised these videos within relevant editorial content as mid-roll, designed to catch the viewer off-guard, a nod to the unexpected return of this line of shoes. 

With each video we profiled a different creator within the US soccer vertical, highlighting various shoe models with visual treatments that were personalized to that creators’ relationship with the beautiful game.  Our campaign rolled out as part of the global relaunch of Predator across Adidas social platforms and US soccer editorial websites and blogs.

CLIENT: adidas, COPA90
DIRECTOR: Josh Frackleton | PRODUCER: Nick Brown
SERVICES PROVIDED: Development, Writing, Casting, Production, Editing, VFX, Sound, Color