50,000,000+ views • 2,500,000+ likes, shares, comments • 126 assets delivered.
League of Legends: Worlds is THE BIGGEST esports events of the year.
In 2023, it was hosted in South Korea, across the cities of Busan and Seoul.
Our content was universally adored by esports fans around the world!
The fan response was electric, with hundreds of fan reaction videos created and insane amounts of social media engagement across platforms!
The theme of this year’s Worlds was GRIND & GLORY.
Our intent was to create a slate of features content that was visually and conceptually inspired by this thematic.
Relying on motifs inspired by modern and tradition Korean culture, as well as archival content deeply rooted in LoL Esports lore, we sought to create content that would be extremely exciting and shareable amidst the esports community.
[Key art provided by Riot Games ]
We created 113 videos across 26 days of production.
[Video Director: Phil Choi]
