We pitched a range of concepts that leaned into Big Dill’s slimy, over-the-top persona, but the idea that stuck was crafting a full-blown rap beef between Big Dill and a real-life musician. To our delight, Fortnite secured interest from one of our favorite artists — the legendary T-Pain, one of the most influential and prolific figures in modern music. Since the beef was meant to feel "real" on social media, we developed a behind-the-music style mockumentary, peeling back the curtain on the absurd drama that led to this chaotic showdown. This project was an absolute blast for our team. Collaborating with T-Pain — and getting him to deliver the ridiculous lines we wrote (and improv even funnier ones) — was truly an unforgettable experience.